Case overview
CAMFEB (Career Mothers For Exclusive Breastfeeding) is a non-profit organization in Kenya focused on empowering working mothers to practice exclusive breastfeeding without compromising their careers. With a strong advocacy presence and a growing network of partners, CAMFEB needed a modern, informative, and nurturing online platform to represent its cause and connect with stakeholders.
The Brief
CAMFEB approached us to design a website that would:
Serve as a central hub for advocacy, education, and partnership engagement.
Provide clear, accessible information about exclusive breastfeeding, workplace policies, and health benefits.
Highlight CAMFEB’s initiatives like the Lactation Station Program, community outreach, and professional training sessions.
Encourage sign-ups, donations, and collaboration from healthcare providers, employers, and government institutions.
Be mobile-friendly, engaging, and easy to manage internally.
Our Approach
To bring CAMFEB’s mission to life digitally, we focused on warmth, accessibility, and clarity:
User-Centered Design – We chose a calm, maternal color palette with clean layouts and thoughtful iconography to reflect care and professionalism.
Content Structuring – Designed distinct sections for Programs, News & Events, About CAMFEB, Resources, and Contact, making information easy to find and navigate.
WordPress CMS Development – Built a flexible site using WordPress to allow the CAMFEB team to update programs, blogs, and media independently.
Responsive & SEO-Friendly – Ensured the site was fully responsive across all devices, and integrated SEO best practices to boost visibility among relevant stakeholders.
The Results
The CAMFEB site has become a trusted digital anchor for the organization’s advocacy and education efforts. Since launch:
👩💼 Engagement with working mothers doubled via contact forms and newsletter sign-ups.
🧑⚕️ Partnership inquiries increased from corporates and healthcare institutions.
