Case overview
The National Parents Association (NPA) is a newly established body in Kenya, dedicated to advocating for parents with children in schools. They required a professional online platform to enhance engagement, share critical updates, and provide resources to parents nationwide. The goal was to create a user-friendly, informative, and interactive website that serves as a central hub for communication and advocacy.
The Brief
NPA needed a modern, responsive, and SEO-optimized website that would:
Provide accessible resources for parents, including guidelines, policies, and updates.
Improve communication through newsletters, announcements, and contact forms.
Support member registration for parents and stakeholders.
Enhance visibility to establish NPA as a leading organization in parental advocacy.
Showcase events and initiatives to drive awareness and participation.
Our Approach
To achieve NPA’s objectives, we adopted a structured, data-driven, and user-focused approach:
1. Research & Strategy Development
We analyzed parental engagement trends, competitor platforms, and user needs to define a content strategy and functional layout that maximized accessibility and ease of use.
2. UI/UX Design
Our design process focused on:
A clean and intuitive interface to simplify navigation.
A mobile-first approach for accessibility across all devices.
Custom icons and illustrations to enhance engagement and visual appeal.
3. Development & SEO Optimization
Built on WordPress for easy content management.
Optimized for search engines (SEO) to improve rankings and visibility.
Integrated newsletter sign-ups and contact forms to facilitate communication.
Implemented security measures to protect user data and ensure compliance.
4. Testing & Launch
Conducted thorough usability and functionality testing across devices and browsers.
Ensured fast loading speeds and a seamless user experience.
Successfully launched with an onboarding guide for NPA administrators to manage content effortlessly.
The Results
After launching the new NPA website, we tracked key performance indicators to measure its success.
